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World Princess Week brings new merch, a Peloton class, and a LEGO special to celebrate the classics

Monday, August 17, 2026

World Princess Week brings new merch, a Peloton class, and a LEGO special to celebrate the classics

World Princess Week is running through August 22 with new merch drops throughout the week, including Spirit Jerseys at Disney Springs and Downtown Disney, Pandora jewelry, LEGO castle sets, and dress-up collections. There's also a new LEGO special on Disney+ on August 21 and a Peloton Pilates class on August 20 for those interested in something beyond shopping.

World Princess Week is happening now through August 22, and Disney's rolled out a bunch of ways to celebrate your favorite characters, from new products to a fitness class to a streaming premiere.

If you're looking to add something to your collection or just want to participate in the week's festivities, there's a solid range of options across different price points and interests.

What's launching this week

Disney's releasing a new Spirit Jersey collection throughout the week at World of Disney in Disney Springs and Downtown Disney at Disneyland Resort. Each day features a different princess, so if you have a specific favorite, you can check in with those locations to catch the one you want. The lineup includes Cinderella, Aurora, Tiana, Belle, Ariel, Jasmine, and Rapunzel.

Spirit Jersey collection featuring different Disney Princesses
Spirit Jersey collection featuring different Disney Princesses

If jewelry's more your speed, Pandora just launched a Disney Princess Lab-Grown Diamond Collection inspired by characters like Tiana, Jasmine, Moana, and Snow White. There's also a new Skinnydip collection coming to DisneyStore.com with cardigans and pullovers.

Skinnydip collection cardigans and pullovers
Skinnydip collection cardigans and pullovers
Pandora Disney Princess Lab-Grown Diamond Collection
Pandora Disney Princess Lab-Grown Diamond Collection

New merch and collaborations

There are a few specific product drops worth knowing about:

  • Jukebox has a limited-edition trio of natural body soaps inspired by Ariel, Jasmine, and Belle with scents like "Under the Suds" and "Be Our Bubbles"
  • Mattel released new dolls based on The Little Mermaid, Sleeping Beauty, and other Princess films
  • LEGO has new castle sets including Belle & the Beast's Enchanted Castle and a new Rapunzel Castle
  • Disney Store's dress-up collection includes detailed costumes and accessories for characters like Cinderella, Aurora, and Tiana
  • Janie and Jack has a new line of dresses, capes, and accessories inspired by the Princesses
  • Crowned Athletics launched Princess-inspired workout sets
Crowned Athletics Princess-inspired workout apparel
Crowned Athletics Princess-inspired workout apparel
Disney Store dress-up costumes for princesses
Disney Store dress-up costumes for princesses
LEGO Belle & the Beast's Enchanted Castle set
LEGO Belle & the Beast's Enchanted Castle set
Mattel Disney Princess dolls from The Little Mermaid and Sleeping Beauty
Mattel Disney Princess dolls from The Little Mermaid and Sleeping Beauty
Jukebox natural body soaps inspired by Disney Princesses
Jukebox natural body soaps inspired by Disney Princesses

Entertainment and activities

Disney+ is premiering LEGO Disney Princess: Magical Mayhem on Friday, August 21. The special follows the Princesses and their sidekicks through a chaotic day at the castle as they work together to solve the mystery and restore order.

If you're interested in fitness, Disney and Peloton are offering a Disney Princess-inspired Pilates class on Thursday, August 20 through the Peloton app, taught by instructor Aditi Shah.

Books and creative materials

For quieter activities, there are several new books available:

  • Disney Mystery Coloring Book featuring Snow White, Ariel, Mulan, Tiana, and Moana
  • Disney Princess Cookie Party with over 50 recipes inspired by characters
  • Disney Princess Sticker Dress-up Party book with over 120 reusable holographic stickers for styling
Disney Princess Sticker Dress-up Party book with reusable holographic stickers
Disney Princess Sticker Dress-up Party book with reusable holographic stickers

World Princess Week gives you plenty of options whether you're shopping for yourself, a kid in your life, or just want to mark the week with something small. The whole thing wraps up on August 22.

Source: Disney Parks Blog

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