World Princess Week is happening now through August 22, and Disney's rolled out a bunch of ways to celebrate your favorite characters, from new products to a fitness class to a streaming premiere.
If you're looking to add something to your collection or just want to participate in the week's festivities, there's a solid range of options across different price points and interests.
What's launching this week
Disney's releasing a new Spirit Jersey collection throughout the week at World of Disney in Disney Springs and Downtown Disney at Disneyland Resort. Each day features a different princess, so if you have a specific favorite, you can check in with those locations to catch the one you want. The lineup includes Cinderella, Aurora, Tiana, Belle, Ariel, Jasmine, and Rapunzel.

If jewelry's more your speed, Pandora just launched a Disney Princess Lab-Grown Diamond Collection inspired by characters like Tiana, Jasmine, Moana, and Snow White. There's also a new Skinnydip collection coming to DisneyStore.com with cardigans and pullovers.


New merch and collaborations
There are a few specific product drops worth knowing about:
- Jukebox has a limited-edition trio of natural body soaps inspired by Ariel, Jasmine, and Belle with scents like "Under the Suds" and "Be Our Bubbles"
- Mattel released new dolls based on The Little Mermaid, Sleeping Beauty, and other Princess films
- LEGO has new castle sets including Belle & the Beast's Enchanted Castle and a new Rapunzel Castle
- Disney Store's dress-up collection includes detailed costumes and accessories for characters like Cinderella, Aurora, and Tiana
- Janie and Jack has a new line of dresses, capes, and accessories inspired by the Princesses
- Crowned Athletics launched Princess-inspired workout sets





Entertainment and activities
Disney+ is premiering LEGO Disney Princess: Magical Mayhem on Friday, August 21. The special follows the Princesses and their sidekicks through a chaotic day at the castle as they work together to solve the mystery and restore order.
If you're interested in fitness, Disney and Peloton are offering a Disney Princess-inspired Pilates class on Thursday, August 20 through the Peloton app, taught by instructor Aditi Shah.
Books and creative materials
For quieter activities, there are several new books available:
- Disney Mystery Coloring Book featuring Snow White, Ariel, Mulan, Tiana, and Moana
- Disney Princess Cookie Party with over 50 recipes inspired by characters
- Disney Princess Sticker Dress-up Party book with over 120 reusable holographic stickers for styling

World Princess Week gives you plenty of options whether you're shopping for yourself, a kid in your life, or just want to mark the week with something small. The whole thing wraps up on August 22.




